Aviv Group, the European leader in real estate platforms, is undergoing a fundamental transformation to address the sector’s environmental and social challenges. In this interview, discover how the group integrates sustainability into its core identity and supports its employees and users in transitioning towards more responsible real estate.
A structured and ambitious CSR strategy
Since 2022, Aviv Group has taken a strategic turn in Corporate Social Responsibility (CSR), adopting a more holistic approach that integrates environmental, social, and governance aspects.
Ronak Ahmadloo, the Group’s CSR Director, outlines this strategy around three key pillars:
- Learn: Train and raise awareness among teams to enable informed action.
- Integrate: Analyse and implement concrete internal actions.
- Lead the sector: Drive the sustainable transition of the industry by establishing solid foundations despite an evolving landscape.
With an expanded CSR team, Aviv Group focuses on a structured and progressive approach to embed these priorities at the heart of its development.
The company also leverages a data-driven approach to precisely measure its carbon footprint and identify the most effective action levers. Digital eco-design, the overhaul of travel and procurement policies, and the definition of key performance indicators (KPIs) are all part of this training-driven initiative.
Reducing the environmental impact of real estate
Aviv Group’s strategy to reduce its environmental footprint operates on two levels:
- Direct emissions: Prioritising digital platform eco-design, reducing business travel, and implementing responsible purchasing policies. The objective is to cut emissions by 3–5% annually, in line with the Paris Agreement.
- Impact on the real estate sector: As a leader, Aviv Group plays a crucial role in raising awareness among users and professionals about building decarbonisation. The group develops educational tools to inform stakeholders about real estate emissions and energy-efficient renovation solutions.
This dual approach ensures both internal responsibility and a positive influence on the broader real estate ecosystem.
